THE STRENGTHS OF PRIVATE BANKING IN SWITZERLAND

Released on: October 4, 2007, 1:06 pm

Press Release Author: By Claudia Ortiz-Fonseca

Industry: Financial

Press Release Summary: There are many Banks based in other jurisdictions who, to
service the demands of their customers for off-shore investments, have established a
presence in Switzerland. Readers in the UK may be aware of the recent UK case where
the five major High Street Banks were ordered by the UK court to hand over to the UK
Revenue (tax) authorities details of their customers who had accounts off-shore.
Swiss Banks are not subject to this judgment but it is a good illustration of how
banking in the wrong jurisdiction can mean that at the stroke of a pen privacy can
be removed. In my view it would be a poor advisor who would recommend a client to a
Bank where there was a possibility of such a loss of privacy.

Press Release Body: There are many reasons why people choose to arrange Private
banking in Switzerland. It is said that Switzerland is the Bank of the world and
certainly its banking credentials are unique. It offers a stable and secure private
banking environment and, uniquely, has done so for centuries. The political
stability of the Swiss Federation has been the backdrop for the development of
unique Banking and asset management expertise with an underlying philiosophy of
Banking secrecy, or as it is now more usually referred to "financial
confidentiality." This is a truly unique quality in a world where almost everywhere
else has surrendered in the face of the war against drugs, or the war against terror
or some other political objective the net effect of all of which seems to amount to
a war against an individuals right to privacy. To be clear, there is absolutely
nothing illegal about having Banking facilities in Switzerland.

In a world where government has pressured almost every other off-shore haven into
information sharing agreements, Switzerland alone has remained steadfast and
declared that its legendary banking confidentiality is not up for compromise and the
international agreements it has entered into have preserved its unique status in the
world as a trustworthy place to do confidential business.

Of course it is worth noting that although secrecy is a cornerstone of Swiss banking
this does not mean Switzerland is a hiding place for the proceeds of financial
crime. The Swiss government is a party to international strategies to combat money
laundering and terrorist financing and Swiss banks do not tolerate crime.
Confidentiality is lost when there is notice of fraud or other crime, however as is
often pointed out confidentiality is not normally at risk where unpaid taxes are the
issue as, under Swiss law, this is merely viewed as a misdemeanour. Another feature
of banking in Switzerland is there is no tax on foreign money and its resultant
income. Non-residents' bank accounts in Switzerland can be completely tax-free at
source if they are structured correctly. In a world where we seem to be taxed from
birth up to and including death this is again an attraction. Of course domiciliary
jurisdictions and their tax liabilities may vary, but at source no tax arises if
structured correctly.

Swiss bankers are the world leading experts in the field of wealth preservation and
management. There are over 450 Banks in Switzerland, ranging from some of the
largest commercial banks in the world to small boutique Banks, all regulated by the
Swiss Banking Commission and governed by the Swiss Banking Law of 1934 which amongst
other things legally enshrines a customers right to privacy previously discussed,
but within this group of 450 Banks not all are the same.



Even Swiss Law recognizes that not all Bankers are the same and legally protects the
misuse of the term "Private Banker," this being legally limited to those Banks where
one or more of the Bank owners have full personal and business unlimited liability
for the performance of their Bank. In an age where fewer and fewer people in any
field can be held accountable for their performance this is indeed a refreshing
throwback to, dare I say, a more responsible age. These Private Bankers have put all
their personal wealth and assets as well as business assets on the line in addition
to the other protections customers enjoy under the law.

The term "Private Banker" is therefore different from that of "Private Bank" which
does not necessarily mean the same thing and can apply to banks that are limited
liability companies. The term "Private Banking\" simply refers to banking activity
serving private individuals who want to have their assets managed professionally.
Readers wanting a "classic" Swiss bank should be aware that the inclusion of the
words "Private bank" or "Banking " in the title of a bank does not mean that its
Bankers are the true legally defined Private Bankers.

Off course, like any other country in the world, Switzerland offers normal banking
services through its own "High Street" banks, but when you are talking about asset
management and wealth planning the expertise and knowledge peculiar to Switzerland
and its specialist Banks is essential. When deciding to make a selection from the
450 Swiss banks, it is important to know where to go and how to make your choice.
Most people cannot take the time necessary to "trawl" the marketplace and get to
know the Banks and their different profiles and specialities, and for that reason
the classic firms of "Apporteurs d'affaires" who dealt with the Banks, making
introductions and broking the business to those who could best service it, grew up
and continues to this day. In Philippe de LaCroix Associes we are the last such
remaining classic firm and who though based in Zurich we have executives travelling
throughout the world to service clients needs. Such firms were traditionally ultra
secretive but even in Philippe de LaCroix Associes we now have a web presence! How
times have changed!
Although Swiss banking privacy is legendary, secrecy is not the most important
reason for Switzerland's success as a center of international finance. Of greater
significance are the financial and economic expertise and infrastructure combined
with the stability of the Swiss franc. Switzerland exists as the leading banking
center for private wealth in the world today controlling somewhere over 5 trillion
dollars of off-shore invested funds - and growing! For centuries the Swiss have
served as investment bankers to the world; to kings, nobility and latterly to
celebrities, executives, entrepreneurs and other successful people. I am confident
that will not change because the demand by successful people for world class Banking
is as strong as ever and the number of places where it can be experienced is
regrettably diminishing all the time.

Of course having Private Banking in Switzerland is not financially limiting. Swiss
bankers operate an "a la carte" approach for their international investors,
refreshing in an age where banks seem increasingly to resemble "fast food" outlets.
Options may range across industries and countries, established or emerging markets,
bonds, commodities or whatever you wish or you and your banker decide. The world is
indeed open to you through your Swiss Banker. We have clients who deposit funds and
leave them as cash deposits for confidential withdrawal purposes; others who specify
the investments of their choice; others who give mandates to their bankers
outlining an agreed approach after which they leave all decisions to the Bankers
-subject only to the mandate. Indeed we have clients on "all points in between"
including our "distance account service" where we are mandated to deal with the Bank
and the client relays instructions through us to maintain a distance between the
client and the bank as a further guarantee of maintaining financial privacy.

In a fast and seemingly ever changing world Swiss Banking remains as a reassuringly
unchanging benchmark; a unique and constant point of reference against which all
others have to be judged. In Philippe de LaCroix we have a saying that is a part of
our philosophy and it is as true today as when our founder first expressed it back
in 1909; "Everyone needs more than one Banker, but at least one must be Swiss!"




Web Site: http://www.philippedelacroix.com

Contact Details: Claudia Ortiz Fonseca
Executive Vicepresidente Europe & Latinamerica
Philippe de LaCroix Associes
Specialistes de Banques Privees Suisses
Stockerhof
Dreikoenigstrasse 31 A, 8022 Zurich, Switzerland.

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